Description:
Pioneering design, technology, and style in the automotive industry since 1902, Cadillac joined forces with Gensler to conceive Cadillac House—an embodiment of the brand's culture. Geared towards the vibrant and creative tastemakers of New York, Cadillac House SoHo delivered a unique and interactive experience, reshaping and amplifying the presence of the iconic luxury brand over a three-year span. This endeavor proved to be a triumphant global platform for the brand.

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